What will Tito Ortiz do?

Arguably the most known entity in mixed martial arts. Tito Ortiz has not been shy about his celebrity status, or his high price tag. Negotiations with UFC president Dana white went so bad the two refused to work with each other. Lorenzo Fertitta UFC owner had to take over. Now the question remains where will Tito end up? The new major players have all made offers, Affliction-AFL-EliteXC But as an entrepreneur it's important Tito get exposure for his clothing company "Punishment Athletics". AFL has yet to hold a pay per view. Affliction, despite it's huge star studded event had less than 100,000 PPV buys. That only leaves us with 2 real options for Tito, EliteXC which has an average of 3 million viewers for it 2 CBS shows or the UFC which is capable millions of viewers on or off pay per view. Can EliteXC afford Tito? Is Tito worth what he wants? Having lost 3 straight fights and without a win over a top ten opponent in four years Tito may be a liability to any other companies out side of the UFC.